What is the best way to upload video to the Internet?
You have two options:
(a) Upload straight to a Website using a choice of available formats.
(b) Alternatively you can upload to U tube or other sharing video sites. You can then have them embedded in a web site, any type of social media channel or listing and in a blog advert.
Both options have their advantages. With option (a) you have full control of your video quality and format and you also choose how the video and player appear on the page.
You have two options:
(a) Upload straight to a Website using a choice of available formats.
(b) Alternatively you can upload to U tube or other sharing video sites. You can then have them embedded in a web site, any type of social media channel or listing and in a blog advert.
Both options have their advantages. With option (a) you have full control of your video quality and format and you also choose how the video and player appear on the page.
The second option (b) offers a number of advantages: no bandwidth problems, ease of use, ability to easily embed in a plethora of on line mass distribution channels – which is essential for your video to become viral.
Many video producers are now going for U Tube embeds especially with the increased quality of video encoded by Video sharing sites such as U Tube. Video sharing also offers greater security with password protected viewing.
Where is the best place to put video on my web page?
You can choose to have your video embedded on a page directly or have it accessed through a page link. Survey findings would suggest that embedded directly on the page creates more viewers. Anything up to 20% improved view ratings are achieved by embedded video as opposed to access through page links. Ensure your video production is embedded above the page fold - which offers increased viewing levels.
How important are video sharing sites?
They are extremely important in promoting and distributing your video to a wide audience. U Tube is the most popular channel and is growing credibility as a business video forum. Other sites have their own distinct advantages. For example if you can tag your video Facebook is an obvious option. Tubemogul gives you free multiple uploads to other sites and if you are happy to pay for even more uploads then Traffic Geyser is a good option. It also offers analytics on the spread of people viewing your video. You can find video sharing websites that offer backlinks to your Website and also permit the video to be embedded. Video has become a popular share with Twitter users.
Can corporate video enhance business listings?
Yes, Google local listings permits video upload free of charge. This could be a large advantage when pitched against competition who do not have video. It is a simple process to add a video to local listings - copy and paste the embed from U Tube (or whatever sharing platform) to the listing video section.
Is it worth posting video elsewhere – for example, on blogs and forums?
Commonly experienced improvement in viewing figures is prefigured by your video finding a place in other blogs and websites. This can be a natural process stimulated by excellent video content that inspires embedding elsewhere. Interested people will push ratings generically but you can promote the process by putting up the video yourself on relevant sites. U Tube page rank does have a definite effect on how your video is viewed by the Search Engines. The higher the page rank, the better the video will perform in Search Engine rankings.
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